I unlocked business acceleration through emotion-led rebranding and growth marketing in digital healthcare services
At-a-glance
Led strategy and project management; co-created the "Healthcare Truth-Seekers" brand promise, mission, and values, positioning Emids as a partner who digs deeper to find real answers in healthcare
Directed a tech-forward brand identity and design system for a fast-growing company competing at the intersection of technology and healthcare
Conducted interviews with executives, board advisors, and customers to clarify business orientation and surface brand-related challenges and opportunities
Led workshops to define employee performance and behavioral metrics aligned to the new brand promise and values, tracking adoption and internalization across the organization
Designed the event experience, customer journey, and campaigns for the company's annual Summit
Ideated and delivered, with our technology team, a custom visual design generator using stock imagery and algorithmic coloring to produce data-point-matrix style images for the brand's design system
Results
Launched brand to over 3,000 employees in 4 countries in a coordinated digital- and training-first approach
Awareness contributed to Emids now being named a Major Contender in Everest Group's PEAK Matrix Assessment across multiple categories (Payer Digital Services, Life Sciences Digital Services, Healthcare Data/Analytics/AI Services)
Trade pub marketing and awareness contributed to Emids now being named an Enterprise Innovator in HFS Horizons (2024)
