At-a-glance
Repurposed Borouge's 9,000 sq ft R&D facility into a tailored visitor journey with embedded immersive physical and digital installations
Engineered and deployed a custom-built 3D visualization and interactive experience platform with our in-house technology team, which was used to run all digital touchscreens, iPads and content
Led strategy and content: interviewed scientists and C-level executives to understand polyolefin production, and authored all experience narratives
Led motion graphics: coordinated all 3D modeling and animation, video storytelling (scripting and direction), and motion graphics/VFX across every digital experience
Defined the experience and created content for a Bluetooth beacon-based lab tour, with unique written, 3D, and video content across 12 labs
Coordinated and art-directed a 3-day onsite photoshoot across production facilities, labs, and innovation spaces, with a distinct visual approach for a custom asset library used throughout the experience
Created tailor-made tours in English, Arabic, and Chinese, personalized to each visitor group's interests
Positioned Borouge as an industry leader across university, government, research, and business audiences
I’ve created an immersive and interactive sales center for the world's 4th largest polyolefin manufacturer
Results
Defined and realized an experiential sales and education center spanning 9,000 sq ft, filled with interactive kiosks, physical installations, video content, location-based tours, and scale models
Continues to be a source of corporate and national pride, welcoming hundreds of school and government visitors as well as high-profile investors into a regional manufacturing leader's space
Produced a first-of-its-kind Arabic technical glossary, now a standing industry reference
