Prysmian: Expanding the potential of a sailing sponsorship to engage executive stakeholders

I expanded the marketing potential of a unique sailing sponsorship to attract and engage energy sector C-suites and government leaders

Partner leading the account
Ideated and created the "Powered by Nature" campaign theme, connecting Prysmian's sponsorship of elite sailor Giancarlo Pedote to its core energy business
Defined the event experience end-to-end: customer journey, tour structure, speeches, and high-end themed swag
Directed the team in defining the event's visual design and space treatment
Managed coordination of musicians, technical, and vendor teams, including transportation logistics
Wrote scripts for the CEO and athlete
Directed and co-created engagement content, including teaser videos, social posts, and invitation emails
Orchestrated a waterfront event in New York, including an exclusive tour of the racing yacht and direct engagement with Prysmian leadership

Elevated Prysmian's sponsorship into a differentiated market narrative, strengthening its position in the renewable energy conversation
Deepened stakeholder relationships with East Coast energy leaders and NYC government officials through storytelling and experience
Won 4 industry awards for the campaign and event: Hermes Platinum, Summit Creative Silver, MarCom Platinum, and Davey Best in Show