I positioned and messaged the world's first governmental virtual assets regulator to demonstrate domain authority and trust
At-a-glance
Directed strategy and messaging from MBLM's New York office for a Dubai-based client, including executive discovery sessions
Defined brand strategy and positioning for the world's first virtual assets regulator, branding an entirely new category around empowering nation-scale innovation, distilled into "Virtual assets, real opportunity"
Advised on and oversaw visual branding work, capturing the ethos of a web3-first brand while maintaining governmental seriousness
Wrote messaging across the brand promise, go-to-market announcement, and website, translating complex regulations into accessible guidance for newcomers
Developed messaging for the TIME Magazine metaverse campaign ("Think Outside the Block") and video content for the Museum of the Future event
Results
1.26-minute average time on site, more than double the 54-second global average
33K unique visitors and 23K downloads of key regulatory documents within the first year
Won 2 industry awards: MarCom Platinum (Advertising & Marketing Magazine Ads, 2024) and Davey Silver (Corporate Identity, 2024)
