At-a-glance

• Led strategy and project management, positioning Kipu as a disruptor in a rapidly consolidating behavioral health market

• Defined the brand promise "New Vision," framing Kipu's end-to-end, orchestrated technology platform as ahead of legacy tools long standard across healthcare

• Developed messaging frameworks to unify communications across the brand

• Directed the visual team with the design director on a vibrant, modern design system, using color and abstract motifs to reflect Kipu's orchestration of services and the diversity of people it supports

• Advised on information architecture and created all web content alongside our digital lead, redesigning the corporate website to bring the new positioning to market