I led the rebrand of a healthtech leader from a collection of point solutions to a unified platform provider, in under 100 days
At-a-glance
Repeat client: led symplr's previous rebrand 5 years prior
Led project management and brand strategy; co-created brand architecture and identity design
Named and created the key organizing visualization of the unified offering, the "symplr Operations Platform," positioning it as an industry-first consolidated solution
Defined a unified brand architecture, retiring legacy solution names to build equity in the corporate brand
Scripted and storyboarded the new brand video
Defined the brand promise around "Exponential Operations," validated with industry advisors and customers
Co-created the tagline "Simplify operations. Multiply impact."
Workshopped the sales narrative and built it into an interactive digital sales tool, deployed on touchscreen kiosks at launch
Conceived and managed the brand launch process and budget
Coordinated and oversaw the annual internal sales kickoff and ViVE 2024 tradeshow event
Results
Shifted perception of the symplr brand from legacy point solutions to a consolidated software platform, evidenced by reporting across major trade pubs
Over 10x increase in qualified leads registering at the launch tradeshow event compared to the previous year
Over 3x increase in traffic to the website in the 6-month period post-launch
Creation of an extensible digital sales tool that continues to grow in content and adapt to new use cases for symplr's platform
Multiple award winner: Hermes Awards Gold, Summit Creative Awards Silver, w3 Awards Silver, MarCom Awards
Platinum, Davey Awards Gold
